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2021

The 20th China Advertising & Brand Conference: Generative Key Visuals

A generative opening visual system for the 20th China Advertising and Brand Conference, built with real-time rendering and procedural motion.

Category
Generative Art / Real-time Rendering
Role
Technical Artist / Visual Developer
Tools
UnityVFX GraphGenerative Algorithms

Project Video

YouTube
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Project Images

The 20th China Advertising & Brand Conference: Generative Key Visuals 01
The 20th China Advertising & Brand Conference: Generative Key Visuals 02
The 20th China Advertising & Brand Conference: Generative Key Visuals 03
The 20th China Advertising & Brand Conference: Generative Key Visuals 04
The 20th China Advertising & Brand Conference: Generative Key Visuals 05
The 20th China Advertising & Brand Conference: Generative Key Visuals 06

Approach

Instead of using a fixed looping video, the project adopts a real-time generative art system built in Unity VFX Graph. Parameters and random seeds allow the image to evolve continuously, so every frame is a live computational object rather than a repeated clip.