LEGO: World Play Festival, Immersive Interactive Zone
For LEGO World Play Festival in Shanghai, the project combined real-time rendering, body tracking, and physical play to turn city culture and brick-building into an interactive spatial experience.
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For LEGO World Play Festival at DreamCenter Shanghai, the project placed city culture, brick-building language, and real-time interaction inside one spatial narrative. Visitors triggered visual feedback through body movement, making the brand idea of play feel physical, visible, and responsive.